Corporate Christmas Gift

Over the years, I’ve led many of the firm’s regional corporate Christmas gift initiatives – from concept development to execution, including internal and external communication. Each project aimed to connect the year’s theme with the firm’s values while highlighting our regional identity.

One recent example was a client gift marking the firm’s 30th anniversary. Together with the team, we selected a newly released book that combines history, politics, and reportage – the first to explain why the Baltic states are now central to understanding future global developments. It perfectly echoed our core purpose: growing prosperity in the Baltics by helping clients succeed in business.

My role focused on creating a visual branding solution aligned with the firm’s brand guidelines, reflecting the close of the jubilee year and the start of a new annual theme. I collaborated closely with the designer to develop the book’s custom jacket cover and adapt the design for both physical and digital greeting cards.