New service introduction campaign

New Horizons is Sorainen's B2B awareness campaign promoting the firm's services around Baltic business expansion, cross-border investments, and international scaling. The campaign spans a dedicated podcast series across all three Baltic countries, major event integrations and sponsorships, and targeted experience-led content — bringing real-world stories of Baltic businesses operating beyond their home markets.

As campaign project manager, I led brand-aligned concept development, messaging, and visual identity, while overseeing activities across all three countries, coordinating cross-team collaboration, and reporting results to management. The podcasts have collectively reached around 100k unique views on YouTube, establishing a strong foundation for future campaign activity.